Customer centricity is often compared to diagnosing a patient's ailment and providing the solution like in healthcare. It is critical to have total knowledge of the customer with respect to the industry, the demand and supply of the product or services that the organization is engaged in, entry barriers, and competition. A thorough understanding of these facets helps in suggesting a timely solution and enhances the business health of the customer. In the context of trade finance then, how does one then ensure that solution meets the customer’s needs, aligns with their risk appetite, and credit policies? How do the coverage & product management teams come together to deliver comprehensive solutions?
 
Listen in as Ambika Ravi - MD & CEO of Vayana Finserv - a group entity of Vayana, answers these questions and more. Tune in for practical learnings from the BFSI industry and changes she has witnessed over the last three decades and lessons for the next-gen workforce.
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