In this conversation, Matt Harris interviews Nicole Donnelly, founder of DMG Digital, about the challenges and strategies in digital transformation for B2B companies. They discuss the importance of change management, the distinct differences between B2B and B2C e-commerce, and the critical role of marketing and content in achieving e-commerce success. Nicole shares insights on navigating resistance, building trust, and the necessity of thorough assessments before implementing technology solutions.Chapters00:00 Introduction to Nicole Donnelly and DMG Digital03:03 Understanding Change Management in Digital Transformation06:06 Navigating Resistance and Building Trust08:56 The Distinction Between B2B and B2C E-commerce12:04 Challenges in B2B E-commerce14:59 The Importance of Marketing in B2B17:47 The Role of Content in E-commerce Success21:05 The Need for Assessment Before Technology Implementation23:58 The Value of Experienced Guidance in Digital Transformation

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