In this episode of the VARATO Podcast, host Matt Harris speaks with Brent Peterson, an expert in e-commerce and AI. They discuss Brent's work on a branding engine for e-commerce, the importance of content in online stores, and the future of e-commerce in the age of AI. Brent shares insights on how businesses can prepare for the evolving landscape of online shopping, the potential hype surrounding AI, and the operational efficiencies that AI can bring. The conversation also touches on the governance of AI and the future of major technology companies.Chapters00:00 Introduction to Brent Peterson and His Work01:54 Branding and E-commerce Insights05:32 The Future of E-commerce and AI11:50 The Role of AI in Search and Shopping14:52 Preparing for AI in Business19:49 The Hype Around AI and Its Future26:46 Operational Efficiency and AI Governance

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