This is the first lesson of the Inbound Marketing course. Inbound Marketing is a marketing methodology that's focused on creating valuable and relevant experiences that attracts, engage, and delights a clearly defined audience. With customers becoming more and more empowered, more information is currently being published, and customers having more choices, it's important that businesses learn to implement Inbound Marketing and focus on helping their customers.You'll learn:1. The meaning of Inbound Marketing3. The 4 major strategies that combine to form Inbound Marketing3. A brief example of how there strategies work together4 The marketing funnel vs the marketing flywheel

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