Chet Richards discusses the intersection of military strategy and business leadership, offering valuable insights for navigating complex environments. Emphasizing the importance of agility and adaptability, Chet explores Colonel John Boyd's OODA Loop concept, highlighting the need for continuous observation, orientation, decision-making, and action. He underscores the role of leadership in shaping organizational culture, driving innovation, and maintaining an external focus for sustained success. The idea of being "certain to win" is derived from Sun Tzu's teachings, emphasizing the importance of constant self-evaluation and continuous self-improvement, conducted from an external perspective.Resources: Chet Richards on LinkedInCertain To Win: The Strategy of John Boyd Applied To BusinessZen Mind: Beginner's Mind: 50th Anniversary EditionShow Notes:0:00 | Intro3:00 | Chet’s Perspective of Strategy: Strategy is about people09:22 | Vision: Attraction and Uplifting Spirit17:08 | Centrality of Time in General25:14 | Helping Companies with Reorientation: Many-Sided Implicit Cross-Referencing29:15 | Old and New Experiments and Allocating Resources for Success33:34 | Ambi Dexterousness: Chaos Theory, It's Called Explore and Exploit41:52 | Culture as Opposed to Organization42:24 | Wrap-Up: Culture as Developing External Focus and Acting on It

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