In this Value Coffee Talk podcast episode, host Tom Pisello meets with Angela Hughes, VP of Revenue Acceleration for security firm Ping Identity. The pair discusses the importance of elevating the level of conversation with customers and prospects, in order to uncover transformative opportunities. She emphasizes the need and discusses best practices to keep GTM teams focused on tangible business outcomes, and engage with higher-level stakeholders to understand their challenges and needs better.TakeawaysRaising the level of conversation opens doors to transformative deals.Engaging with top-level stakeholders is crucial.Understanding challenges and needs is key to success.Conversations should be high and wide within accounts.Transformative deals come from understanding client needs.Effective communication leads to better opportunities.Identifying challenges can lead to more innovative solutions.

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