Listen "A Value Framework for Complex Product Lines and Offerings"
Episode Synopsis
How do you implement a value consulting and selling program when your product line is so complex - offering multiple solutions for different industries for dozens of decision makers?In this episode we cover the tactics on how to address this challenge with PTC's Gino Colonico, long-time value consulting veteran and digital transformation lead.
More episodes of the podcast Value Coffee Talk
The Art of Quantifying Value
16/12/2025
Navigating the AI ROI Paradox
02/12/2025
Is Your GTM Ready for the Outcome Economy?
11/11/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.