A Value Framework for Complex Product Lines and Offerings

27/02/2024 25 min Episodio 25
A Value Framework for Complex Product Lines and Offerings

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Episode Synopsis

How do you implement a value consulting and selling program when your product line is so complex - offering multiple solutions for different industries for dozens of decision makers?In this episode we cover the tactics on how to address this challenge with PTC's Gino Colonico, long-time value consulting veteran and digital transformation lead.