Qual vs Quant: Why I'd Choose Words Over Numbers Every Time in UX

11/10/2024 37 min
Qual vs Quant: Why I'd Choose Words Over Numbers Every Time in UX

Listen "Qual vs Quant: Why I'd Choose Words Over Numbers Every Time in UX"

Episode Synopsis

Send us a textIn this episode, I dive into the great debate of qualitative vs. quantitative research in UX. 🧠📊Expect to learn: • 🗣️ Why words trump numbers in understanding user behavior• 💡 The power of open-ended questions in product discovery• 🚫 Common pitfalls in quantitative UX studies• 🔍 Real-world examples of when quant falls short• 🌟 Why mastering qualitative research is the key to UX successWhether you're a UX newbie or a seasoned pro, this episode offers a fresh perspective on research methodologies. I wanted to challenge conventional wisdom and make a compelling case for prioritizing qualitative insights.🎧 Tune in for a thought-provoking discussion that might just change how you approach UX research!Support the show