Send us a textIn this episode, I explore how much of user experience happens beneath the surface of awareness — and why tapping into the unconscious is essential for better product design. Why users often say one thing but do anotherThe limits of relying only on interviews or only on observationHow unconscious motivations, needs, and fears shape technology useThe power of co-creation and generative workshops to reveal hidden dimensionsPractical ways to integrate unconscious insights into product decisionsSupport the show

Ver todos los episodios