In this episode of 'Up Your Stack Podcast,' host Noah Berk, co-founder of OBO and an elite HubSpot solutions partner, features Kris Rudeegraap from Sendoso, a leading direct mail and gifting platform. Kris discusses how Sendoso integrates with HubSpot to automate and streamline the process of sending personalized gifts to prospects and clients. He shares the origin story of Sendoso, its growth trajectory, and key differentiators such as their AI-powered recommendation engine. Kris also describes how Sendoso pivoted during COVID-19, highlights popular gifts, and gives insights into how organizations can use Sendoso to improve engagement and drive results. 00:00 Introduction to the Podcast 00:16 Meet Kris from Sendoso 00:38 What is Sendoso? 01:27 The Origin Story of Sendoso 02:45 Customer Profiles and Use Cases 03:41 Impact and ROI of Gifting 07:25 Navigating the COVID-19 Shift 08:36 Differentiating Sendoso in the Market 10:03 Integration with HubSpot 11:46 Marketing and Outreach Strategies 16:21 Popular Gifts and Personalization 19:49 Future Roadmap and AI Integration 21:11 Getting Started with Sendoso 21:34 Fun Customer Stories 22:33 Advice for App Developers 23:18 Conclusion and Contact Information

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