About the Episode:JT Barnett is a content creator, entrepreneur, and founder of CreatorX, a headhunting firm that matches creators with consumer brands to ideate, film, edit, and post content on their behalf. He has worked with major brands like Microsoft, Skechers, and Nissan.In this episode of “Uploading…,” JT shares strategies for creating compelling content, building an audience, and monetizing through brand partnerships. He emphasizes the importance of enjoying the creative process, engaging with a niche audience, and using feedback to inform content decisions.JT also gives practical advice on topics such as developing signature content series, avoiding burnout, using AI tools in the creation process, and more.Today, we'll cover:- JT's transition from pro athlete to content creator and entrepreneur- The importance of organic social media engagement over paid ads- Impactful content strategies for YouTube, Instagram, TikTok, and LinkedIn- How to build a signature content series to stand out and grow an audience- Insights on partnering with creators to drive business growth and successWhat You'll Learn1. Content Monetization2. Long-form Content Benefits3. YouTube Strategy4. Personal Brand Building5. Content Creation Strategies6. AI in Content Creation7. Future Content TrendsTimestamps00:00 How CreatorX helps brands leverage influencers04:04 From being a pro athlete to building a 7-figure business07:53 Case study: Poppy’s content strategy success10:25 Where to start creating content; choosing a platform13:20 Strategies for making podcast clips engaging15:40 How to reach and engage your niche audiences17:37 Best practices for optimizing social media profiles20:18 What is a signature series and how to come up with one23:59 How to create content consistently and avoid burnout25:51 The importance of perspective on viewership28:33 How to approach content monetization 30:57 Long-form vs short-form organic video content34:53 Content strategy for JT’s personal brand and CreatorX36:58 JT’s content workflow and team39:24 How to expand niche as a content creator42:57 Social media content trends to watch out for in 202545:16 Strategies for podcast guest outreach47:48 Best practices for using AI in content creation51:07 Adding musical score to podcast clips vs posting them as is52:13 Best aspect ratio to use for LinkedIn videos53:01 Creator tools and agentic workflows54:33 What data to look at when developing a brand strategy55:46 How to get podcast sponsorsWhy Brands Partner with Creators: “You might actually have the ideas, but when you go to film it, you just don't know the technique, you don't know how to edit, you don't know how to create in an actual capacity. Even if people have ideas, they need makers, they need people to do it. There's something really missing here where brands are going to need these creators, and creators also want these kinds of jobs to work within companies." — JT Barnett, 00:06:52 → 00:07:02Why Creators Need to Engage Niche Audiences: “Whose accounts do you really enjoy that you could see yourself being somewhat similar to? And I don't think of it in a way of like, let's go copy that person. I think of it like, let's go and make friends with everybody that's in their audience. Because if that person has an audience of fitness minded people and you love their content, there's a really good chance that that audience is also going to be the audience that you're trying to get to follow you and care about you." — JT Barnett, 00:16:17 → 00:16:34Content Creation and Monetization: “I think a lot of people want to monetize too soon... And the people that actually make money from it find enjoyment in the process of what they're doing. So I think that literally on day one, I would be like, I need to find a way to actually enjoy this." — JT Barnett, 00:29:14 → 00:29:25Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicJT Barnett - Founder of CreatorX

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