About the Episode:Chris Savage is the co-founder and CEO of the video marketing platform Wistia. He is a key figure in the video content space and personal brand, having famously scaled his company to over $50M a year in revenue, without outside investors. Chris is also a content creator, regularly sharing insights from his entrepreneurial journey on LinkedIn and hosting the podcast Talking Too Loud.In this episode of “Uploading…,” Chris discusses the evolution of video content, the impact of AI on content creation, and the enduring importance of authentic storytelling. He also shares lessons learned from Wistia's growth, his content creation process and workflow, and strategies for building a strong personal brand as a founder.Today, we'll cover:- The evolution of video content and the impact of AI on content creation- The significance of trustworthiness and authenticity in an AI-driven content landscape- Adapting to audience expectations and leveraging various content formats- Chris Savage's journey as a content creator and the value of personal branding for founders- Strategies for creating engaging content, setting realistic goals, and avoiding burnoutWhat You'll Learn1. Evolution and Future of Video Content2. AI’s Impact on Content Creation3. Personal Branding for Founders4. Content Creation Strategies5. Content Workflow6. Podcast Content Strategy7. Strategic Goal-SettingTimestamps00:00 Chris Savage’s background and company04:51 Evolution of video tech and production06:59 Impact of AI on video content creation 13:53 Importance of content creation for founders17:44 Chris Savage’s content funnel 20:14 Tips on getting started as a content creator22:41 Creating content for personal brand vs business brand25:34 Chris Savage’s content workflow and team27:27 Strategies for growing a podcast31:44 Importance of goal framing on successEvolution of Video Tech: “Basically what keeps happening is that new technology comes out that makes it tremendously cheaper and easier to make video. And then the uses of video magnify and the expectations magnify." — Chris Savage, 00:05:17 → 00:05:27Role of Founders in Business Growth: “I think there's a good question every founder should ask themselves, which is like, what's the thing that I can uniquely do that is going to add value?” — Chris Savage, 00:15:22 → 00:15:35Trust in the Age of AI: "So I think while you should be using AI to aid in your content creation, you need to find ways to make sure that human beings that you can connect with are still really there." — Chris Savage, 00:10:10 → 00:10:23Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicChris Savage - Co-Founder & CEO of Wistia

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