As it’s Valentine’s Day, it seems an appropriate topic. I think that the answer to most of your questions about your creative pursuit is ‘love your client’. Find out who they are, keep up with them, look after to them, listen to them. They will tell you everything you need to know. Like every relationship, it takes nurturing and listening. Our guest, is fashion designer Rachel McCulloch. She has a refreshingly straightforward approach to the topic. The customer is right. Keep up with them or risk failure. If you’ve ever let your focus drift from your customer, this is a great episode to get you back on track.

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