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Every week, I help 100+ burnt-out high achievers ditch unwanted habits and design a life they're obsessed with. Actionable, easy, BS-free, and science-based. Let's gooooo! Your weekly badass habit & wellbeing upgrade: science, fun, zero BS - delivered every Thursday: https://noemiemooney.kit.com/
 
Toxic Wellness: Unfollow, Unsubscribe, Unbothered
 
Discover how the $4.4 trillion wellness industry sells insecurity, exploits our need for self-care, and markets toxic health ideals. Learn how to see through wellness marketing hype and reclaim your own definition of wellbeing.
Description: Is the wellness industry really making us healthier, or just making us feel like we’re never enough?
In this episode, we take a critical look at toxic wellness culture and how it turns health, self-care, and wellbeing into moral performance. From overpriced pseudoscience to influencer marketing, we’ll explore how this industry profits from our insecurities while pretending to empower us.
You’ll learn why the wellness industry specifically targets women (and increasingly men), what toxic striving really is, and how to spot red flags in wellness marketing. I’ll also share simple, practical questions to help you think critically about wellness claims and make choices that truly support your health.
Because real wellness shouldn’t enslave you. It should serve you.
 
What We’ll Cover: ✅ The $4.4 trillion wellness industry's tactics and promises ✅ “Toxic striving” and perfectionism in self-care ✅ Gendered wellness marketing: why women are the prime targets ✅ Men’s wellness pressures and the manosphere’s influence ✅ The pseudoscience epidemic: detox teas, “natural” claims, influencer hype ✅ Red flags to spot in wellness marketing ✅ Practical critical-thinking questions to evaluate wellness claims ✅ How to reclaim your own definition of health and wellbeing
 
🧠 Featured Quotes & References:
📖 The Gospel of Wellness – Rina Raphael“Wellness is the latest status symbol for the anxious, striving woman.”
📖 The Wellness Syndrome – Carl Cederström & André Spicer“The pursuit of wellness demands not only a healthy body but also a productive, positive mind.”
📖 Paula Freedman on toxic striving“An obsessive blend of workaholism, diet culture, beauty standards, and people-pleasing masquerading as self-improvement.”
📖 Mind the Science – Jonathan SteaPractical questions to spot pseudoscience and hype.
 
✨ Key Takeaway: Real wellness isn’t about perfection or hustle. It’s about feeling good in your own skin, rejecting unrealistic standards, and defining health on your own terms.
 
👉 Loved this episode?Hey! I'm Noemie, former Queen of Bad Habits and corporate go-getter turned Certified Health Coach and podcaster. Every week, I help 100+ burnt-out high achievers ditch unwanted habits and design a life they're obsessed with. Actionable, easy, BS-free, and science-based. Let's gooooo!
➡️ Your weekly badass habit & wellbeing upgrade: science, fun, zero BS - delivered every Thursday: https://noemiemooney.kit.com/
🔗 Further Reading / Resources:


The Gospel of Wellness by Rina Raphael


The Wellness Syndrome by Carl Cederström & André Spicer


Jonathan Stea’s Mind the Science Substack & articles


Paula Freedman’s resources on toxic striving

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