Built Bar isn’t failing—they’ve got a strong product, loyal fans, and wide distribution. But in a crowded market where every protein bar claims to be the “best tasting,” that’s not enough.

In this episode of Unsolicited RFPs, Adam Stoker and Camden Bernatz dig into Built Bar’s heavy reliance on influencer spend, their endless cycle of promotional content, and the lack of a clear, ownable brand identity. Then, they propose a new direction: a strategy that shifts Built Bar from selling protein bars to building a brand people buy into.

The key? Two words already hiding in plain sight: Built Different.

Watch or listen at TheBrandRevolt.com, YouTube, or your favorite podcast platform.

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