They say the average person sees something like 10K ads per day. A constant flood of messages and hooks, all vying for a sliver of our attention. So what does it take to be noticed? To be memorable? To be relevant? One way is to create moments that aren’t just seen, but are lived.In this episode, J.B. explores the extraordinary with Judy Lee, Senior Director of Global Brand Experiences at Pinterest. The conversation is packed with ideas for live events and experiences that work in a new era where inspiration and authenticity take center stage. "It's not as much about 'let me take a photo of me being somewhere.' It's more about 'I want to experience something authentic...' We always have to think about who are we serving, how can we be additive to their lives?" - Judy LeeFollow Judy on LinkedIn and Instagram @judyleebk. Mentioned in this episode:North West / Daniel Roseberry take Pinterest Predicts Pinterest Manifestival Pinterest PresentsProducer and editor: Micah VonoStory producer and editor: Sarah KuckAssociate producer: Justin ToyFollow Unserious in your podcast app, at unserious.com, and on Instagram and Threads at @unserious.fun.

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