Building a movement is truly an art form; one without a single formula or method. It takes more than strategy, and a lot more than just having a great idea. When a movement starts to click, you can feel it. The cogs begin to turn themselves, then turn each other, and the whole thing starts to move as something that’s bigger than any one of its parts. In this episode, J.B. and Molly go behind the scenes of social change initiatives with Eric Waldo, president and CEO of the District of Columbia College Access Program and the former executive director of Michelle Obama's Reach Higher program."What's our 'why?' What's the story and how can we tell it in a way that may move people where they have been cynical or skeptical before?" - Eric WaldoYou can follow Eric Waldo on LinkedIn and learn more about his work at dccap.org.Follow Unserious in your podcast app, at unserious.com, and on Instagram and Threads at @unserious.fun.

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