Peter Drucker famously said that “culture eats strategy for breakfast.” Search for resources on building company culture and you’ll get lots of variations on a tried and true playbook: mission, vision, and values, strong narrative, great leaders - you know the drill. That playbook hasn’t changed - but the world sure has. In this episode, Leonardo De La Rocha, VP of Design at SimplePractice, shares his extraordinary transition from engineer to design guru and the impact of visual storytelling in forging a company's culture. Along the way, he shares wisdom bombs and secrets from his time behind the scenes at Intuit, Spotify, Facebook, and Yahoo!."The cultures that embrace building and outside-in perspectives are some of the best cultures on the planet." - Leonardo De La Rocha00:00:10 Intro 00:01:26 Components of Culture00:13:00 Hire, Fire, Boss!00:17:19 Culture in Distributed Workplaces00:21:30 Trade-Offs and ROI00:26:50 The Uphill Battle00:29:54 Equity and Inclusivity Through Co-Creation00:36:18 Reflections and OutroConnect with Leonardo on LinkedIn.Mentioned in this episode:Facebook's Analog Research LabIntuit's Follow-Me-Homes Pecha KuchaFollow Unserious in your podcast app, at unserious.com, and on Instagram and Threads at @unserious.fun.

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