Episode 001 is our origin story. We’re Harry and Daniel Hughes, two brothers from London who’ve spent the last decade deep in the world of lead generation, paid media and demand creation. From bootstrapping our first marketplace startup to running multi-million-pound campaigns across B2B and D2C, we’ve seen both the highs and the hard lessons of performance marketing.This episode sets the stage for Unqualified Leads. We share why we’ve launched the podcast, the gaps we see in today’s marketing conversations, and what listeners can expect as the series unfolds. You’ll hear the differences in how we approach growth, one of us leaning towards the creative and branding side, the other obsessed with data, operations and clean attribution, and how those perspectives combine to shape how we run campaigns today.But more importantly, we outline what this show is really about: cutting through the noise and replacing buzzwords with practical, real-world experience. No gatekeeping, no theory for theory’s sake. Just transparent discussions about what works, what doesn’t, and how to move from “leads” to actual revenue.If you’re a founder, marketer or agency leader tired of cookie-cutter playbooks and generic advice, this is the starting point. Welcome to Unqualified Leads.

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