In Part 2 of our Meta Ads deep dive, we go beyond audience targeting and creative placements to break down the nuts and bolts of running high-performing campaigns in 2025.We cover:Campaign Objectives: awareness, traffic, engagement, leads, app promotion, sales, and when each actually makes senseProspecting vs Retargeting: budget split best practices and how to stay flexible with smaller post-iOS14 poolsBudget settings: CBO vs ABO, when to let Meta’s algorithm optimise spend and when to keep tighter controlAccount structure: why consolidation beats over-segmentation, when to split campaigns, and how to keep accounts cleanAd set logic: testing audiences vs creatives, emotional triggers, hooks, pain points and formatsNaming conventions: why a consistent taxonomy matters for scaling, reporting and CRM integration

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