As the barriers to entry into business become easier, competition will naturally increase. The companies that will have continued power and enterprise value are the ones with fantastic cultural alignment that radiates from their marketing and branding. Today’s guest specializes in culture alignment and is here to have a discussion with us about why culture is so important.Will Scott is the author of “The Culture Fix” and founder of The Culture Fix Academy. He has helped hundreds of businesses fulfill their corporate culture dreams, leads workshops, speaks regularly using his Alive, Thrive & Drive methodology and hosts The Culture Fix podcast. His 25-year career as an entrepreneur includes five start-ups, 2 exits and several Inc. 5000 appearances.Time Stamps:(1:00) Meet Will Scott!(1:30) Will’s Story(4:45) Defining Standards(6:10) Hiring for “Culture Fit”(9:45) Return to Office(12:10) Hiring Problems(18:10) What Excites Will(22:00) Future Trends of Work(30:10) Will’s Guilty Pleasure(34:39) Where to Find WillFollow the Culture Fix Academy - @theculturefix.academyFollow Will on LinkedIn - https://www.linkedin.com/in/willjscott/

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