Unlock a Treasure Trove of Data to Measure Amazon DSP Performance, with Kiri Masters, Head of Retail Marketplace Strategy at Acadia

Unpacking the Digital Shelf
21/08/2023 32 min Episodio 217
Unlock a Treasure Trove of Data to Measure Amazon DSP Performance, with Kiri Masters, Head of Retail Marketplace Strategy at Acadia

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Episode Synopsis

When measuring Amazon DSP performance, if all you are looking at is ROAS, impressions, and views, you are not using the full range of metrics available to understand the impact of your spend across the full range of the consumer buying cycle. Kiri Masters, Head of Retail Marketplace Strategy at Acadia, recently published a report outlining 23 Amazon DSP performance metrics to measure, optimize, and communicate the impact of your campaigns, both on- and off-Amazon. Kiri joined the podcast to give us the highlights.

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