Small but Mighty Team Standing Out on the Digital Shelf, with Zack Rubin, Director of Ecommerce and Marketplace at Zephyr

Unpacking the Digital Shelf
13/02/2023 33 min Episodio 190
Small but Mighty Team Standing Out on the Digital Shelf, with Zack Rubin, Director of Ecommerce and Marketplace at Zephyr

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Episode Synopsis

Zack Rubin, Director of Ecommerce and Marketplace at premium kitchen appliance manufacturer Zephyr, has been on a 3 year journey to build out their digital strategy. With a broad array of responsibilities and a very small team, Zephyr has managed to make their digital shelves gleam and earn the premium that their products deserve. A super power Zack brings to his role is digital retailer experience, as a category manager at Wayfair. Zack joined the podcast to share insights from both sides of the digital shelf equation.

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