A New Playbook for In-Store Retail Media in an Omnichannel Age, with Jeffrey Bustos, VP Measurement Addressability Data at IAB and Mike Wessel, Director of In-store Media at Kroger Precision Marketing

Unpacking the Digital Shelf
03/09/2024 31 min Episodio 270
A New Playbook for In-Store Retail Media in an Omnichannel Age, with Jeffrey Bustos, VP Measurement Addressability Data at IAB and Mike Wessel, Director of In-store Media at Kroger Precision Marketing

Listen "A New Playbook for In-Store Retail Media in an Omnichannel Age, with Jeffrey Bustos, VP Measurement Addressability Data at IAB and Mike Wessel, Director of In-store Media at Kroger Precision Marketing"

Descargar episodio Ver en sitio original

Episode Synopsis

The criss-cross journey of today’s omnichannel shopper, from digital to in-store and back again, means that your retail media messages of inspiration, value, and convenience must follow them wherever they go. The IAB recently issued a new playbook for in-store media in this omnichannel world, a guide for testing, measuring, and learning in the messy and constantly evolving local store. Jeffrey Bustos, VP Measurement Addressability Data at IAB and Mike Wessel, Director of In-store Media at Kroger Precision Marketing joined the podcast to walk us through the playbook’s takeaways.

More episodes of the podcast Unpacking the Digital Shelf

Great Brand and Retailer Collaboration Starts and Ends with the Flywheel, with Brooke Chambers, Director of Growth & Strategy Merchandising at Kroger 20/10/2025
Trust the Rhino, and other Stories from Best-in-Class Imagery, with Oliver Bradley, Digital Commerce Strategy & Operations Director at Neem 13/10/2025
Maximizing Growth Through Your CFO Relationship, with Matt Putra, CEO at fractional CFO firm Eightx 06/10/2025
The Future of Shopping: AI, Retail Media and the Rise of Agentic Commerce with Roger Dunn, Global Retail Media Lead at Diageo 30/09/2025
Calming the Roiling Waters of AI Hype, with Bjorn Rosander, Founder and CEO at Pynne 29/09/2025
Crossover Podcast Part 2: Humans + AI: Balancing Culture, Creativity, and Commerce Growth 22/09/2025
The Power of iROAS in Experiential Retail Media, with Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk 15/09/2025
Commerce Search is Changing - How to Get Ready, with John Andrews, Co-founder and CEO at Cimulate 08/09/2025
Going local on a global scale through effective product content management, with Amanda Green, General Manager Digital & Innovation, Treasury Wine Estates 02/09/2025
The Fight for the Buy Box Wages On, with Jennifer Elmashni, President at Potoo 01/09/2025
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA