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Listen "EP 34: #BeCowboy with Kosha Irby"
Episode Synopsis
Kosha Irby, CMO at the Professional Bull Riders (PBR), joined Mike Evenson on episode 34 of the Unobstructed podcast. Kosha has 18+ years of cross-functional experience in global live event marketing, professional sports, NCAA Intercollegiate Athletics, brand development, integrated sales, touring logistics and more. They discussed the PBR's 2020 journey, the decision to double-down on content, embracing 2nd and 3rd screens, reimagining the in-venue experience, multi-tasking fans, the #BeCowboy mentality, silent discos and much more! Quick links: PRB.com PBR on Twitter, Facebook and Instagram Kosha Irby on Twitter
More episodes of the podcast Unobstructed
EP 39: Maximizing Revenue with Matt DiFebo
13/05/2021
EP 38: Into the Future with Garry Golden
30/04/2021
EP 37: Experience Economy with Jim Gilmore
24/03/2021
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