Matt DiFebo, a highly respected industry leader and visionary in #SportsBiz, joined Mike Evenson on episode 39 of the Unobstructed podcast. Matt has become known as the nation's leading expert in collegiate ticket sales and has been recognized as a pioneer who has revolutionized the industry in regards to how college athletic departments can maximize revenue from ticket sales. They discussed the need for greater sophistication in college sports, breaking down silos within athletics departments (and on campus), the growing need to diversify offerings, the importance of pricing analytics, the changing landscape of fan engagement, maximizing revenue, retention risks as we reopen, sales culture, the psyche of the customer and much more! Quick links: TheFanSummit.com Matt DiFebo on LinkedIn

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