In this episode of Unlocked, Doug Zarkin shares his extensive experience in branding, discussing the evolution of brand perception, the importance of emotional connections with consumers, and the dynamics of brand loyalty. He emphasizes the need for brands to foster deep relationships with customers, moving beyond mere transactions to create lasting emotional bonds. The discussion also covers the significance of internal brand love among employees, the brand value equation, and the challenges faced by companies that fail to engage effectively with their customers. Website: www.dougzarkin.com

Ver todos los episodios