In this episode, Experience Management Institute (EXMI) Co-Founder and Chief Emily Douglas-McNab hosts American Association of School Personnel Administrators Executive Director Kelly Coash-Johnson and EXMI VP of Engagement Kim Ratcliff. They discuss how to bridge the gap between HR and PR for better employee recruiting, featuring:Truths and lies about recruitingCreating meaningful experienceTelling true stories of HR and PR working together for recruitment successUsing data to build personas,Writing messaging and prioritize channelsTo fine-tune all recruitment marketing efforts, the consensus is that PR and HR must collaborate at each stage. Review this white paper from AASPA on the 5 Shifts to Address the National Educator Shortage to learn more about actionable solutions that are working for educator recruitment.Follow us on LinkedIn!

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