Nicole is a leading global brand strategist, thought leader brand specialist, profile expert, design thinking methodologist, international keynote speaker, founder and business director of her organisation Brand True North. I’m a huge fan of her work and this was such a great conversation on the subject of passion and purpose.There is a bunch of great value in this interview and a wide range of subjects covered including:The 4 quadrants of IkigaiDiscovering your passion, purpose, skills and talents and then answering the most important question - What doe the world need from me? Money is the reward you get for accurately understanding your value to the worldIt is never too late to have a happy childhood - Berkeley BreathedThe 3 ways to discover your life purpose. Uncovering your value story. To download your free Passion versus Purpose Playbook visit brandtruenorth.com'

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