What exactly is a personal brand? It's more than just a logo or a curated Instagram grid - it's the essence of who you are, what you stand for, and how you're perceived by others. In this episode, we explore the concept that a personal brand is essentially your reputation amplified, and how it can become your most powerful professional asset.Join us as we dive into Charlie's personal journey, who started with an anonymous home decor account (@overatcharlies) and transformed it into a thriving social media agency and consultancy. In this episode, you'll learn:What a personal brand really isHow to develop your core messagingThe importance of storytellingStrategies for building trust with your audienceHow to turn your personal brand into professional opportunitiesWhether you're an entrepreneur, creator, or professional looking to stand out, this episode provides the roadmap to crafting a memorable and impactful personal brand.Key Timestamps:(01:37) - Defining Personal Brand(04:28) - The Rise of Faceless Accounts(08:12) - Understanding Your Goals and Values(10:00) - Core Content Pillars(13:05) - The Power of Storytelling(15:00) - Charlie's Journey Growing Her Personal Brand(21:27) - Becoming an "Expert" in Your Field(25:00) - Creator Clinic Questions(30:00) - Final Takeaways and AdviceCREATOR CLINIC - LEAVE US A VOICENOTE 🎙️https://www.oacmarketing.co.uk/unfilteredinfluenceFollow us on Instagram:Instagram: https://www.instagram.com/unfilteredinfluencepodcast/Find out more about OAC:Website: oacmarketing.co.ukInstagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/ FREE RESOURCES: https://www.oacmarketing.co.uk/storeConnect with our host:Instagram: https://www.instagram.com/overatcharlies/LinkedIn: https://www.linkedin.com/in/charlie-hobbis/This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

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