Become a supporter of the show - just $1 for the first month: https://unherd.com/undercurrents/Emily breaks down the strategy behind MSNBC's rebrand to "MS Now." Responding to on-air descriptions of the network as "independent and insurgent," she examines the broader trend of legacy media outlets shifting to digital platforms to reach new audiences, and the similar strategic shift in the Democratic Party toward "combative centrism."Watch it on the Undercurrents website: https://unherd.com/undercurrents/ Hosted on Acast. See acast.com/privacy for more information.

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