Stories matter. Clint Griffin from Refinery talks about them all the time and is one of the few people I know who doesn't just tell a story, he takes you into one.
He's a Strategic Communications Consultant with 26 years​ experience in marketing and advertising with leading global companies such as Walmart, Unilever, and Diageo and has worked in emerging markets across Africa, the Middle East, Australia, and New Zealand.
He believes that "The power of the Brand transcends everything. It beats logic with emotion, it resonates and when it helps a person remember a moment of truth, it makes them feel. When they feel a brand, they feel that the brand gets them. That's pretty cool."
He's done a bunch of amazing projects from working with dis-advantaged youth in South Africa to lecturing and developing curricula for design, strategy, and digital marketing undergraduates.
He's done a lot of cool stuff and has a wealth of truths and wisdom that he shares in this podcast. Check it out and take from it what you need.
Recorded LIVE by Pete Ward at Brown Street Studios
And if you want to connect with Clint, check out his website: https://refinery23.nz/

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