What does it really take to transform a simple newsletter into a sprawling media empire? In our triumphant return to Uncommon Advice, we dissect the nuances of building a media company versus running a newsletter, revealing the secrets that powerhouse firms like ESPN and Fox News use to draw in advertisers with their vast and varied audiences. We promise you'll walk away with actionable insights on the immense value of owning your audience through newsletters, as opposed to the often volatile world of social media followings.We navigate the maze of communication platforms essential for brand growth, offering our candid experiences with email and SMS marketing tools like Maropost, Campaigner, Aweber, and OnGage. Discover the significant revenue impact of SMS marketing and the effortless transition from email lists. Plus, we dive into strategies for media company growth, from crafting robust content plans and leveraging AI for efficiency to finding the perfect balance between organic growth and paid advertising. Whether you're aiming to build a million-dollar media company or simply want to maximize your newsletter's potential, this episode is your roadmap to success.If you want the Uncommon Advice that it takes to build a profitable lifestyle business then subscribe to my newsletter at https://natekennedy.comStay connected with me for more content like this: Instagram: https://www.instagram.com/natekennedymdFacebook: https://www.facebook.com/natekennedymdTwitter: ...

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