If you've ever taken one of those brand archetype quizzes and thought, "Cool, I'm the Rebel," but then filed it away and never looked at it again- this post is for you.Brand archetypes are one of the most underrated tools in psychology-backed branding. They're not just personality labels to sprinkle into your brand guide. When you understand how to use them strategically, they become a powerful sales tool that makes your marketing decisions easier, drives revenue, and helps you connect with your audience on a deeper level.Today I'm breaking down what brand archetypes really are, why they matter for sales, and how they can shape your entire marketing strategy.Let’s Keep the Momentum Going→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.→ bethanyworks.com | Bethany Works® Design Agency→ Designer ready to scale? Check out The CreativeCEO Mentorship→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz________Secure Bethany as a speaker for your next event or experience: bethanymccamish.comLet’s Keep the Conversation Going On Social:@bethanyworksdesign on Instagram & Facebook@unbreakablebrandspod on Instagram & Facebook @bethanymccamish on TikTok and LinkedInConnect with Bethany: Agency Website: https://bethanyworks.com/ IG: @unbreakablebrandspod IG: @bethanyworksdesign

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