Discover why Kathleen Celmins, founder of Glow Social AI software, chose to invest in professional branding over DIY solutions. Learn her decision-making process, the transformation that followed, and practical advice for founders considering brand investment.In this episode, we’ve conversed about:How Kathleen discovered the gap in the market that led to creating Glow Social AI softwareWhy she chose to invest in professional branding despite being pre-revenueThe psychological shift that happened when she made the financial commitment to her brand designThe evolution of her target audience from social media managers to local business ownersPractical advice for founders on when and how to invest in branding at different stagesWhy making something simple actually requires more complex work behind the scenesHer ambitious goal to help one million small businesses automate their social mediaYou can find out more about Kathleen (she/her) here: Glow SocialLet’s Keep the Momentum Going→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.→ bethanyworks.com | Bethany Works® Design Agency→ Designer ready to scale? Check out The CreativeCEO Mentorship→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz________Secure Bethany as a speaker for your next event or experience: bethanymccamish.comLet’s Keep the Conversation Going On Social:@bethanyworksdesign on Instagram & Facebook@unbreakablebrandspod on Instagram & Facebook @bethanymccamish on TikTok and LinkedInConnect with Bethany: Agency Website: https://bethanyworks.com/ IG: @unbreakablebrandspod IG: @bethanyworksdesign

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