Are you feeling unclear, uncertain or unsatisfied with the success of your business? Does it feel like you've done all you know how to do with little to nothing to show for it? You're in the right place. This season, we'll be delving into what it takes to run a successful business: one that lights you up and inspires others. In this episode, we're talking about where to REALLY start when you want to grow or refine your business - regardless of which level you're at. Recently, I opened my calendar to offer free calls to my community, so that we could engage and interact, and they could share their pressing questions. I received two questions that I'll be sharing my thoughts on today: "What do you wish you had known when you started your business?"  "What's the one thing that contributed to your growth?" You'll hear the strategy I used when I started my first business, and the big realization that I made around mindset. What you may NOT be expecting is that I don't believe that the most successful businesses stem from your WHY. This might be polarizing, but I share more on that inside the episode! After this episode, you'll have the steps and questions to discover the core essence of what it is that you do. What did this episode stir up for you? Let me know on Instagram or Facebook! Thanks for listening and I'll see you on the next episode of The Unbecoming Podcast. LINKS: https://www.instagram.com/phoebemroczek/ https://www.facebook.com/groups/198459357223812/ https://startwithwhy.com/ Mentioned: [S1] EP 1 Phoebe Unscripted[S2] EP 8 The Million Dollar Idea (Part 1) [S2] EP 8.5 The Million Dollar Idea (Part 2) [S3] EP 1 Business Redefined

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