Rob van den Dool is cofounder of Yumeko, a social enterprise with an ambitious goal: to change the world. How? By changing the industry that has been doing a lot of wrong to people and the planet, and improving it: the bedding industry. Now, they sell ecological ethical bedding and linen produced without child labor, permanent environment pollution and exploitation of earth, people and animals. Instead, Yumeko only works with companies that meet the strict requirements of Fairtrade or the Global Organic Textile Standard (GOTS). Moreover, every year Yumeko publishes an Impact Report, with clear figures and facts about the positive impact they made that year.

In this episode, Rob explains:
- how commercial sales can go hand in hand with genuine idealism
- how their cotton production has helped to decrease cancer in Indian villages
- why Yumeko has a 'happiness index' and employees score their own emotions
- what he learned to do when things were rough - and why he believes all leaders should aim for this, too

Hosted by Roanne van Voorst. Producer: Gabriella van der Linden. Sound: Yuri Blaak

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