Ever wonder what a creative strategist actually does in week one? In this deep-dive episode, Kelly shares her unfiltered experience onboarding two clients, walking through real SOWs, team dynamics, pivots, and tips to set yourself up for long-term success in performance creative.⏱️ Topics Discussed in Chronological Order:Welcome to UGC Pro + who this episode is forThe difference between Client A vs. Client B rolesScope of Work breakdown: creative strategy, team leadership & productionWhy strategy is worth $100+/hrThe real first-week onboarding (meetings, tools, chaos)What founders actually expect from you early onThe 90-day learning curve (and how to protect yourself)How to create strategic wins without burning outWhat to track, audit, and automate as a strategistThanks so much for watching! As a little gift, I’ve added discounts to all of our resources—just for you. Use code “FLASH35” for 35% off our three video courses:UGC University 🎓 https://go.ugc.pro/offers/6UKA46zT/checkoutCreative Strategy 🤓 https://go.ugc.pro/offers/oAbc82jW/checkoutCreative Strategy x Paid Media Master Class ✨ https://go.ugc.pro/offers/B9awpTFf/checkoutAnd join the UGC Pro Community and receive 35% off for life 🫶 https://go.ugc.pro/offers/doPLyYei/checkout?coupon_code=MEMBER35Did you know that we're on other social platforms? Follow us on...✨ Instagram: https://www.instagram.com/ugc.pro/✨ Twitter: https://x.com/UGCpro_✨ TikTok: https://www.tiktok.com/@kellyandshane?is_from_webapp=1&sender_device=pcWe also post EVERY MONDAY on our YouTube channel! Be sure to subscribe and turn on post notifications. I read all the comments + respond to them, so ask any and all Q's. Channel here 👉 https://youtu.be/1g2I5DwL-EECreative strategy, UGC creator, fractional strategist, brand onboarding, freelance strategist, ad creative roles, SOW walkthrough, agency life, performance creative, strategy vs. execution, marketing consultant, onboarding best practices, creative strategist podcast, Kelly Rocklein, UGC Pro

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