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Episode Synopsis " Back to Customer-Centric Basics - Video "
What does it mean to be ?customer-centric?? In this podcast, Accenture explains this concept and its vital importance in a time of global economic disruption. We examine five key tactical and strategic issues around customer acquisition and retention, then examine how a high-performance business addresses them to ensure a customer-centric focus. Read our research "Customer Acquisition and Retention. Back to Customer-Centric Basics - PDF" included in this podcast feed for more valuable information on this topic.
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