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Listen "The one about the language of marketing, DJI Pocket 2 gimble camera, Rode mics and The Tomorrow War – TG51"
Episode Synopsis
The one about the language of marketing, DJI Pocket 2 gimble camera, Rode mics and The Tomorrow War – TG51 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:26 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:27 Content Spotlights ROGER: The language of marketing is so imprecise as to be almost meaningless, by JP Castlin, Marketing Week. https://www.marketingweek.com/jp-castlin-language-marketing/ PASCAL: How To Design A Profitable Branded Podcast That Doesn’t Sound Like A Branded Podcast by Paul Colligan founder of The Podcast Partnership https://paulcolligan.medium.com/how-to-design-a-profitable-branded-podcast-that-doesnt-sound-like-a-branded-podcast-1ec774bb6164 00:27:38 Marketing Tech and Apps ROGER: It’s all about video: The DJI Pocket 2 Gimble Camera: https://www.dji.com/uk/pocket-2 DJI Creator Combo – wireless microphone. PASCAL: It’s all about a simple yet powerful podcasting set-up: Rode NT-USB Mini: a studio quality USB Microphone at an incredible price! https://rode.com/microphones/usb/nt-usb-mini Rode Connect: a free software solution for podcasting and streaming with the NT-USB Mini! https://www.youtube.com/watch?v=DPEl_g50B9E 00:36:33 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:45:14 Creator Shout Outs ROGER: Amanda Webb and May King Tsang for their Twitter Space following Amanda’s Friday, “Digital Coffee”. PASCAL: Chris Nightingale, Digital Acquisitions Manager at AO.com and host of the Marketing Mini Bites new podcast series – new episodes every Wednesday at 9am! https://www.youtube.com/channel/UCTXAM6r7r6iPRbSajZmomnA 00:49:36 Film Marketing The Tomorrow War (2021) Director: Chris McKay (Robot Chicken, The Lego Batman Movie) Starring: Chris Pratt, Yvonne Strahovski, JK Simmons, Sam Richardson, Mary Lynn Rajskub Music: Lorne Balfe (His Dark Materials, Pennyworth, Mission Impossible Fall Out) A stunning time-travel, alien invasion summer action movie released straight onto Amazon Prime. The “White Spike” aliens are well realised and the time-travel plot takes a different approach than you would expect. Arguably the marketing campaign failed to make people aware of the movie outside of the US, but some of the PR initiatives were very creative and created much buzz and anticipation. About Two Geeks and A Marketing...
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