The one about Spotify Music for Podcasts, SEO updates by Tech Crunch and The Martian - TG16

28/10/2020 56 min Episodio 16
The one about Spotify Music for Podcasts, SEO updates by Tech Crunch and The Martian - TG16

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The one about Spotify Music for Podcasts, SEO updates by Tech Crunch and The Martian - TG16 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:04 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:07:01 Content Spotlights ROGER: Spotify is now letting creators use any song from its massive music library in their podcasts. It and Anchor, the podcast publishing platform it acquired last year, have opened more than 600 million tracks to creators in the U.S., U.K., Canada, Australia, New Zealand, and Ireland. https://www.spotify.com/uk/ PASCAL: Google launched a slew of search updates by Frederic Lardinois at Tech Crunch. Google has announced a number of improvements to its core search engine, with a strong focus on how the company is using AI to help its users. https://techcrunch.com/2020/10/15/google-launches-a-slew-of-search-updates/ 00:20:31 Marketing Tech and Apps  ROGER: Revisiting Tec Prezi – video https://prezi.com/ Open Broadcaster Software: https://obsproject.com/ PASCAL: it’s all about Chrome extensions https://squoosh.app Squoosh is a web-based browser app created by Google that reduces the file size of images while maintaining image quality https://pixlr.com/ Online Photo Editor lets you edit photos right in your browser with AI-powered tools for quick yet professional edits. 00:31:52 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:38:05 Creator Shout Outs Advita Patel ChartPR FCIPR with Jenni Field and Trudy Lewis | PODCAST: The Calm Edged Rebels podcast launch episode https://calmedgedrebels.com/ Ken Smith – Coffee is for Closers Podcast and author of Sales Lessons from the Masters. https://www.linkedin.com/in/ken-smith-8217785/ 00:43:55 Film Marketing This week we talk about The Martian, directed by Ridley Scott and starring Matt Damon. This film is significant for the pre-launch marketing which included video logs (vlogs) created by each actor – completely in character. About Two Geeks and A Marketing Podcast   Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and...

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