The one about nailing Agency Briefs, misconceptions about movie marketing, and how a seagull stole the show in “The Shallows” - TG83  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:02:18 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:11:14 Content Spotlights  ROGER: Do you have a strategy worthy of a brief? These three questions will tell you by Mark Ritson, Marketing Week: https://www.marketingweek.com/ritson-strategy-brief-three-questions/ PASCAL: Biggest Misconception Filmmakers Have About Marketing Their Movies by J. Horton for Film Courage: https://filmcourage.com/2022/07/04/biggest-misconception-filmmakers-have-about-marketing-their-movies-j-horton/  00:30:58 Marketing Tech and Apps    ROGER: It’s all about feedback. Getting customer feedback - Mopinion: https://mopinion.com/ Ad creation, tracking and feedback: Plai Marketing: https://apps.apple.com/us/app/plai-marketing/id1458128279  PASCAL: It’s all about alternatives to G4A Clarity by Microsoft https://clarity.microsoft.com/ easy-to-use tool that captures how real people actually use your site. Amplitude https://amplitude.com/ know and predict which combination of features and customer actions in the product page translate to sales  00:37:24 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:43:06 Creator Shout Outs  ROGER: Victoria Taylor – Founder Member of the World Experience Organization: https://www.linkedin.com/company/wxo/ PASCAL: Launchpad Associates Blog with Beverly Sherratt and Jo Cameron https://www.launchpadassociates.co.uk/news-views/  00:46:41 Film Marketing  The Shallows (2016)  Director: Jaume Collet-Serra (known for directing the horror films House of Wax (2005), Orphan (2009) Unknown (2011) ) Writer: Anthony Jaswinski Music: Marco Beltrami Stars: Blake Lively and Stephen “Sully” Seagull  Taglines: What was once in the deep is now in the shallows.  Not a Jaws rip off brought up to date with a CGI shark replacing the beloved rubber version from 1975. This is a completely different kind of shark movie. Exciting, tense and edge of seat scary with some incredible cinematography and landscapes.  We examine the marketing campaign

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