The one about Elon Musk buying Twitter, Web3 glossaries, marketing decluttering and the film “Passengers” - TG76

11/05/2022 1h 23min Episodio 76
The one about Elon Musk buying Twitter, Web3 glossaries, marketing decluttering and the film “Passengers” - TG76

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The one about Elon Musk buying Twitter, Web3 glossaries, marketing decluttering and the film “Passengers” - TG76  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:03:03 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:16:43 Content Spotlights  ROGER: Glossary: All the Terms You Need to Gear Up for Web3 by Harry Guiness for Senior Executive Magazine: https://seniorexecutive.com/web3-glossary-all-the-terms-you-need-to-gear-up-for-web3/ PASCAL:  The Great Marketing Declutter: reclaiming your focus like a true thriver by The Drum with Nina Holdaway, managing director, at Accenture UKI and Dan Sherwood, marketing director at Santander https://www.youtube.com/watch?v=gY0UtZE8dtY  00:32:29 Marketing Tech and Apps   ROGER: It’s all about mobile phone film making  Filmic Pro – Incredible control over video capture: https://www.filmicpro.com/ SabineTek Bluetooth Remote Microphone: https://www.sabinetek.com/collections/best-seller/products/smartmikeplus  PASCAL: It’s all about podcast promotion  Plink https://plinkhq.com/  Smart links that auto-open Podcast Apps - Send listeners to the right place. Any device, every time. Poddin https://www.poddin.io/ podcast transcript tool and is highly rated for accuracy, speed, affordable pricing, being easy to use.  00:43:17 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:50:00 Creator Shout Outs  ROGER: May King Tsang – FOMO Creator – 1st Keynote at the Kickstarter Conference in Dublin: https://fomocreator.social/ PASCAL: Amy Woods, Content Repurposing Expert and owner of Content 10x agency – launched a new podcast series: B2B Content Strategist: https://www.linkedin.com/posts/amywoods2_how-contentcal-break-through-the-organic-activity-6924633409671577601-VCo9/  00:54:53 Film Marketing  Passengers (2016) Directed by: Morten Tyldum (The Imitation Game 2014)  Writing Credits: Jon Spaihts Cast: Jennifer Lawrence (Aurora Lane), Chris Pratt (Jim Preston), Michael Sheen (Arthur), Laurence Fishburne (Gus Mancuso) Tagline: There is a reason they woke up. A gorgeous looking science fiction film with incredible design and two popular bankable stars. We look at the marketing and influencer campaign and ask whether the comments it was misleading are

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