The one about cold messaging, tech resets, event apps and Die Hard - TG17 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:05 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:08:12 Content Spotlights ROGER:  6 Reasons Your Cold Messaging Efforts Fail And Why It Matters by Chris Smith for Forbes.com https://www.forbes.com/sites/chrissmith1/2020/10/22/6-reasons-your-cold-messaging-efforts-fail-and-why-it-matters/?sh=135e0982608bPASCAL: How tech will lead the reset of everything next year and beyond, and the three key components of these technologies by Teena Maddox Associate Managing Editor https://www.techrepublic.com/article/gartners-top-10-strategic-predictions-for-resetting-everything-in-2021-and-beyond/  00:22:16 Marketing Tech and Apps  ROGER: it’s all about online events Eventee – An online event management platform combining audience interaction, live and pre-recorded content and networking https://eventee.co/en Airmeet – Another online event management platform replicating human interaction with in ‘social lounges’ and ‘roundtable conversations’ https://www.airmeet.com/ PASCAL: it is all about Chrome extensions Panda - Find the best content from all your favourite websites with this news curator https://bit.ly/3olT7t4 and try the web version https://usepanda.com/app/#/ Similar Web – More than a website analysis tool, find more websites that match your favourites https://bit.ly/3dPCVeY and thy the web version https://www.similarweb.com/ 00:32:49 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:18 Creator Shout Outs ROGER: Salma Jafri Founder of ‘Be The Media’ and video strategist and YouTube coach who will help you feel in front and behind the camera https://youtu.be/eMiQMyR7K0U PASCAL: Colin Gray Founder of The PodcastHost.com and Alitu: The Podcast Maker – Probably the most extensive blog on the Internet dedicated to helping you create a successful show. https://www.thepodcasthost.com/blog/ 00:46:24 Film Marketing This week we talk about Die Hard, the best action movie of the late 80s that relaunched the...

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