In this episode, Diego Laje speaks with Veronica Llorca-Smith, a Spain-born storyteller and business leader based in Hong Kong. Veronica shares how everyday experiences can spark powerful business insights, skillfully blending emotional connection with professional credibility. She explains how leaders can use personal stories to make technical ideas relatable, why authenticity drives engagement, and how cultural diversity leads to stronger cross-border communication. This episode is a must-listen for executives, communicators and creators looking to elevate their leadership narrative.Topics00:00 – Introduction — Veronica’s background and why she bridges storytelling with business strategy.02:30 – The balance between human and technical communication — avoiding the extremes of being robotic or overly casual.05:15 – Storytelling for credibility — using personal anecdotes to support business insights.08:00 – Lessons from China and global experiences — how cross-cultural work refines storytelling.10:30 – Building connection with audiences — authenticity as a professional asset.13:00 – Practical advice for public speakers — using real experiences to engage and educate.16:00 – Closing reflections — how stories turn leaders into relatable mentors.

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