How much automation is too much? In this episode, we welcome marketing leader Tiffany Nwahiri to tackle the hottest question in digital marketing today: where do we find the right balance between efficiency and the irreplaceable human touch? We discuss real-world strategies for preserving authenticity, hear cautionary tales of “personalized but not personal” outreach, and discover tactics for getting automation to work for you, not against your relationships.Tiffany shares the do’s and don’ts of AI-powered marketing, the moments when human intervention is vital, as well as creative ways to turn automation into conversations that actually convert. Whether you're customizing cold emails, running webinars, or looking to master your Martech stack, this episode will reshape your automation playbook.Timed Topic List:00:00 – Intro & Welcome: The question on everyone’s mind01:20 – Automation as a tool: When efficiency is not the enemy03:05 – The danger of losing authenticity in customer outreach06:20 – “Personalized, but not personal”: Email automation pitfalls09:00 – Real-life examples: Doing automation right (and wrong)12:15 – When to switch from bots to humans (and why it matters)15:40 – Where automation should never replace the human18:00 – Is AI content bland? How to polish LLM-generated copy20:35 – SEO, AI, and the future of authentic content23:00 – Final takeaways: Marrying efficiency with empathy24:14 – Goodbye & what’s next for Webinar Hacker

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