Get in touch with Turjo and the team by heading over to 317advisory.com and booking a consultation today.On this episode of Turjo Talks, Turjo Wadud speaks with Danielle Putnam, President of New Flat Rate, a company transforming the home services industry through an innovative menu pricing system. Danielle shares her journey from working at a tech startup to building a bootstrapped business that empowers HVAC, plumbing, and electrical contractors to boost sales while giving homeowners more choice. They discuss the transition from printed pricing books to a full software platform, how Danielle scaled the company through COVID, and her leadership lessons on delegation and growth. This is a powerful conversation on modernizing a traditional industry—and doing it with purpose.Connect with Danielle Putnam:linkedin.com/in/daniellekoophttps://thenewflatrate.com/Turjo Talks is a podcast that empowers small to medium-sized business owners and investors with actionable insights on leveraging assets, strategic growth, and maximizing business exits. We will be having conversations with folks at various stages of the business growth cycle, from those having seen many businesses grow as well as those doing it for the first time.SUBSCRIBE to Turjo Talks on YouTube: https://www.youtube.com/@TurjoTalksSUBSCRIBE to Turjo Talks on Apple Podcasts: https://podcasts.apple.com/us/podcast/turjo-talks/id1786516450FOLLOW Turjo Talks on Spotify: https://open.spotify.com/show/7uHVjSlBfHYw18prQhHbBV?si=5978d00824c442c2FOLLOW Turjo Talks on Instagram: https://www.instagram.com/turjotalksAbout Turjo Wadud:Turjo Wadud is the CEO of 317 Advisory Group, which provides consulting and transaction services to scale and optimize businesses. He has been an entrepreneur all his life and is familiar with every stage of a business, from mopping floors to make ends meet to raising $3b+ in capital throughout his career.Enjoyed the episode? Follow now and you'll never miss new Turjo Talks episodes! Don't forget to follow on all platforms to stay up to date on new episodes, guests, and more! 317 Advisory Group: https://317advisory.com/About Me: https://about.me/turjowadudLinkedIn: https://www.linkedin.com/in/turjo-wadud-1852bb340/Find us on all platforms: https://linktr.ee/turjotalks

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