In this episode of TUFFStory, we sit down with Sunil Maddikatla, the visionary Founder & CEO of BlueSemi, a health-tech company on a mission to transform preventive healthcare with their flagship innovation — EYVA.EYVA is not just a gadget; it’s a game-changer. A Made in India, non-invasive health device that can measure six vital parameters — blood glucose, ECG, heart rate, SpO2, HbA1c, and blood pressure — within 60 seconds, without needles or pain. But what’s even more fascinating is the founder’s journey that led to this breakthrough.Sunil opens up about his early days, academic turning points, and the bold decisions that shaped his path. He shares how a counselor’s advice — “College stays for 4 years, but your branch stays with you for 40” — redefined his outlook, and how discomfort with existing healthcare systems fueled his drive to build something radically better.We dive into: • The origin story of EYVA and the real problem it solves • The hardware vs software startup struggle in India • How Sunil bootstrapped a hardware product in a VC-dominated market • Building for accuracy, affordability, and elegance in health devices • The data privacy mindset in healthcare tech • His belief that startups and VCs both need strong problem statements • Managing time, decision fatigue, and scaling innovation while staying lean • How India can become a product nation, not just a service hub • The importance of purpose and staying close to the userSunil also reveals key moments of doubt, what it really takes to be a founder in India, and why he believes building in India for the world is not a dream — it’s a necessity.Whether you’re a founder, a health-tech enthusiast, or just someone trying to understand the future of personal wellness, this conversation will leave you with insights, inspiration, and a whole lot to think about.

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