Dolores Semeraro interviews Anne De Jong - sustainable tourism consultant and co-founder of the Good Tourism Institute on how effectively change the tourism marketing narrative to enhance the message within sustainable practices adopted within the destination. About The Good Tourism Institute The Good Tourism Institute is a sustainable tourism development and marketing agency. Their mission is to mainstream and streamline sustainability practices: making sustainability more accessible and appealing, and using sustainability as leverage to run a successful business. Through their programs and consultancy, the Good Tourism Institute transforms travel businesses from sustainable today, to successful tomorrow. On this episode, Anne discusses the challenges of quantifying the impact of good tourism, emphasizing the need for standardized metrics and a stronger framework. She highlights the importance of balancing sustainability with successful entrepreneurship and creating meaningful travel experiences. Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional. Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows. As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation. 5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel. www.doloressemeraro.com [email protected] Instagram @dolores_semeraro LinkedIn @dolores.sem

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