Discover how luxury brands are stepping up their game with hyper personalisation and unique customer experiences.This engaging video explores the innovative ways brands can create lasting connections with their customers. It delves into the significance of hyper personalisation, the integration of advanced technology for enhanced customer journeys, and why loyalty programs are evolving. Viewers will learn how major brands, like Apple, implement personalised experiences, and how smaller luxury brands can compete by understanding their customers deeply. Unique case studies, including topics like the future of loyalty schemes and the blend of values with branding, provide insightful perspectives for businesses wanting to thrive in today’s competitive market.Timestamps:0:00 - Understanding Hyper-Personalisation0:30 - Apple Vision Pro: A Case Study1:11 - Enhancing Customer Experience2:41 - Tailoring for Individual Needs3:51 - Creating Memorable Brand Interactions5:14 - The Role of Technology in Personalisation7:46 - The Beauty Industry's Shift to Personalisation9:07 - Crafting Unique Fragrance Experiences10:49 - Building Customer Loyalty Through Experience12:27 - Challenges for New Brands14:12 - Data-Driven Personalisation Strategies17:47 - The Impact of Communication Overload19:35 - Bridging Loyalty Programs and Personalisation22:43 - Connecting Brand and Customer Values25:05 - Innovations in Loyalty Programs26:38 - Customer Experiences in Physical StoresFollow or connect with True Worth ⁠⁠⁠⁠⁠⁠www.trueworthconsulting.com⁠⁠⁠⁠⁠⁠ Twitter ⁠⁠⁠⁠⁠⁠@TrueWorthUK⁠⁠⁠⁠⁠⁠ Linkedin - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/true-worth-consulting⁠

Ver todos los episodios